ARCANA CLOTHING
I was asked to start my own fashion label that produces t-shirts with individual, on trend designs with the aim of being independent, forward thinking, and sustainable. As part of this role, I produced a set of 3 t-shirt designs that will display the company and can be used within marketing campaigns and look books. As well as designing t-shirts, I have designed promotional material which is relevant to marketing my t-shirt and studio which will including creating the brands identity.
I was asked to choose a culture which would effect the outcome of my brand and t-shirt design, I chose to influence my work upon the art and history of Tarot Card. The name I decided to call my clothing company is ‘Arcana’ which is inspired by the type of cards which ‘The Sun’, ‘The Moon’ and ‘The Star’ fall under, ‘The Major Arcana’. Therefore, I illustrated 3 t-shirt designs which we influenced by these 3 cards.
The next part of my brief was to design promotional material and sell one of these design through the website Mercht, where a decided to sell 'The Star' design and managed to make 13 sales (the target was 10). Therefore, I designed posters, leaflets and social media posts where I received the best response.
#graphics #graphicdesigner #graphicdesign #illustrator #photoshop #design #digital #digitalart #digitalillustration #digitaldrawing #art #artist #imagemanipulation #editing #edit #manipulation #productdesign #logodesign #adobe #branding #brandingdesign #digitalillustration #newbusiness #smallbusiness #freelancer #freelance #newbrand #illustration #art #artist #logo
Comments