The purpose of this brief was to design a range of beauty products which had a wide target audience and was suitable for both men and women. Therefore, I was asked to create a name and branding for a company as well as products focusing on an area of beauty products of my choice, I chose make-up. Make-up is a very feminine and women orientated industry and I wanted the challenge of breaking this stereotype.
So, I created Blank Canvas. Blank Canvas is a brand which focuses on the artistic and creative aspect of make-up whilst having a target audience of both men and women as well as being an all inclusive brand by including products for all skin colours. I produced four products which would be included in the brand as well as thinking about their packaging and surface graphics.
The first product is a multi-use coloured cream which can be used for many different reasons, for example it could be lipstick, blush, eye shadow, etc. Each product I have designed have a colour ranges from pinks, blue, neon's and pastels to attract and interest different audiences.
The second product is a simple liquid lipstick which matches the shade and colour groups of the first product. The third product is similar to the previous however is in the form of a cream stick. This is a solid product is which more transportable and simple to use, it also worked better for purposes such as a blush.
The final product was an eye shadow palette, I once again designed several working with different colour schemes. As one factor to consider is materials and the environment, a smaller customisable palette could be bought and colour refills could be bought separately to reduce waste of unused colour and materials.
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